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Sep 8

From Persona to Personalization: A Survey on Role-Playing Language Agents

Recent advancements in large language models (LLMs) have significantly boosted the rise of Role-Playing Language Agents (RPLAs), i.e., specialized AI systems designed to simulate assigned personas. By harnessing multiple advanced abilities of LLMs, including in-context learning, instruction following, and social intelligence, RPLAs achieve a remarkable sense of human likeness and vivid role-playing performance. RPLAs can mimic a wide range of personas, ranging from historical figures and fictional characters to real-life individuals. Consequently, they have catalyzed numerous AI applications, such as emotional companions, interactive video games, personalized assistants and copilots, and digital clones. In this paper, we conduct a comprehensive survey of this field, illustrating the evolution and recent progress in RPLAs integrating with cutting-edge LLM technologies. We categorize personas into three types: 1) Demographic Persona, which leverages statistical stereotypes; 2) Character Persona, focused on well-established figures; and 3) Individualized Persona, customized through ongoing user interactions for personalized services. We begin by presenting a comprehensive overview of current methodologies for RPLAs, followed by the details for each persona type, covering corresponding data sourcing, agent construction, and evaluation. Afterward, we discuss the fundamental risks, existing limitations, and future prospects of RPLAs. Additionally, we provide a brief review of RPLAs in AI applications, which reflects practical user demands that shape and drive RPLA research. Through this work, we aim to establish a clear taxonomy of RPLA research and applications, and facilitate future research in this critical and ever-evolving field, and pave the way for a future where humans and RPLAs coexist in harmony.

  • 18 authors
·
Apr 28, 2024

StereoTales: A Multilingual Framework for Open-Ended Stereotype Discovery in LLMs

Multilingual studies of social bias in open-ended LLM generation remain limited: most existing benchmarks are English-centric, template-based, or restricted to recognizing pre-specified stereotypes. We introduce StereoTales, a multilingual dataset and evaluation pipeline for systematically studying the emergence of social bias in open-ended LLM generation. The dataset covers 10 languages and 79 socio-demographic attributes, and comprises over 650k stories generated by 23 recent LLMs, each annotated with the socio-demographic profile of the protagonist across 19 dimensions. From these, we apply statistical tests to identify more than 1{,}500 over-represented associations, which we then rate for harmfulness through both a panel of humans (N = 247) and the same LLMs. We report three main findings. (i) Every model we evaluate emits consequential harmful stereotypes in open-ended generation, regardless of size or capabilities, and these associations are largely shared across providers rather than isolated misbehaviors. (ii) Prompt language strongly shapes which stereotypes appear: rather than transferring as a shared set of biases, harmful associations adapt culturally to the prompt language and amplify bias against locally salient protected groups. (iii) Human and LLM harmfulness judgments are broadly aligned (Spearman ρ=0.62), with disagreements concentrating on specific attribute classes rather than specific providers. To support further analyses, we release the evaluation code and the dataset, including model generations, attribute annotations, and harmfulness ratings.

  • 7 authors
·
May 11

Demographic Probing of Large Language Models Lacks Construct Validity

Demographic probing is widely used to study how large language models (LLMs) adapt their behavior to signaled demographic attributes. This approach typically uses a single demographic cue in isolation (e.g., a name or dialect) as a signal for group membership, implicitly assuming strong construct validity: that such cues are interchangeable operationalizations of the same underlying, demographically conditioned behavior. We test this assumption in realistic advice-seeking interactions, focusing on race and gender in a U.S. context. We find that cues intended to represent the same demographic group induce only partially overlapping changes in model behavior, while differentiation between groups within a given cue is weak and uneven. Consequently, estimated disparities are unstable, with both magnitude and direction varying across cues. We further show that these inconsistencies partly arise from variation in how strongly cues encode demographic attributes and from linguistic confounders that independently shape model behavior. Together, our findings suggest that demographic probing lacks construct validity: it does not yield a single, stable characterization of how LLMs condition on demographic information, which may reflect a misspecified or fragmented construct. We conclude by recommending the use of multiple, ecologically valid cues and explicit control of confounders to support more defensible claims about demographic effects in LLMs.

  • 8 authors
·
Jan 26

GeniL: A Multilingual Dataset on Generalizing Language

LLMs are increasingly transforming our digital ecosystem, but they often inherit societal biases learned from their training data, for instance stereotypes associating certain attributes with specific identity groups. While whether and how these biases are mitigated may depend on the specific use cases, being able to effectively detect instances of stereotype perpetuation is a crucial first step. Current methods to assess presence of stereotypes in generated language rely on simple template or co-occurrence based measures, without accounting for the variety of sentential contexts they manifest in. We argue that understanding the sentential context is crucial for detecting instances of generalization. We distinguish two types of generalizations: (1) language that merely mentions the presence of a generalization ("people think the French are very rude"), and (2) language that reinforces such a generalization ("as French they must be rude"), from non-generalizing context ("My French friends think I am rude"). For meaningful stereotype evaluations, we need to reliably distinguish such instances of generalizations. We introduce the new task of detecting generalization in language, and build GeniL, a multilingual dataset of over 50K sentences from 9 languages (English, Arabic, Bengali, Spanish, French, Hindi, Indonesian, Malay, and Portuguese) annotated for instances of generalizations. We demonstrate that the likelihood of a co-occurrence being an instance of generalization is usually low, and varies across different languages, identity groups, and attributes. We build classifiers to detect generalization in language with an overall PR-AUC of 58.7, with varying degrees of performance across languages. Our research provides data and tools to enable a nuanced understanding of stereotype perpetuation, a crucial step towards more inclusive and responsible language technologies.

  • 5 authors
·
Apr 8, 2024

SB-Bench: Stereotype Bias Benchmark for Large Multimodal Models

Stereotype biases in Large Multimodal Models (LMMs) perpetuate harmful societal prejudices, undermining the fairness and equity of AI applications. As LMMs grow increasingly influential, addressing and mitigating inherent biases related to stereotypes, harmful generations, and ambiguous assumptions in real-world scenarios has become essential. However, existing datasets evaluating stereotype biases in LMMs often lack diversity and rely on synthetic images, leaving a gap in bias evaluation for real-world visual contexts. To address this, we introduce the Stereotype Bias Benchmark (SB-bench), the most comprehensive framework to date for assessing stereotype biases across nine diverse categories with non-synthetic images. SB-bench rigorously evaluates LMMs through carefully curated, visually grounded scenarios, challenging them to reason accurately about visual stereotypes. It offers a robust evaluation framework featuring real-world visual samples, image variations, and multiple-choice question formats. By introducing visually grounded queries that isolate visual biases from textual ones, SB-bench enables a precise and nuanced assessment of a model's reasoning capabilities across varying levels of difficulty. Through rigorous testing of state-of-the-art open-source and closed-source LMMs, SB-bench provides a systematic approach to assessing stereotype biases in LMMs across key social dimensions. This benchmark represents a significant step toward fostering fairness in AI systems and reducing harmful biases, laying the groundwork for more equitable and socially responsible LMMs. Our code and dataset are publicly available.

  • 5 authors
·
Feb 12, 2025

Fairness Pruning: Locating Demographic Bias in GLU-MLP Layers via Differential Activations

This work presents Fairness Pruning, a lightweight structural intervention method designed for the management and future mitigation of demographic bias in large language models (LLMs). As a foundational empirical validation of this method, this work focuses on causal bias localization. Using minimally contrastive prompt pairs and inference-time activation capture, the method identifies neurons that react differentially when processing demographic attributes in GLU architectures, evaluating the signal at the down_proj input. Empirical evaluation was conducted on models of up to 3 billion parameters (Llama-3.2 family and Salamandra-2B), combining standardized benchmark evaluation with qualitative text generation experiments. Results demonstrate that zeroing the identified neurons alters how the model responds to associated demographic variables. However, rather than producing flat mitigation, the intervention causes bidirectional bias destabilization: because BiasScore is unsigned, candidate sets mix neurons that push toward and against the stereotype, and the net effect on aggregate bias depends on which sign dominates. The intervention is extremely surgical: zeroing at most 40 neurons in Llama-3.2-1B (less than 0.031% of total MLP width) achieves a mean retention of 99.49% in reasoning and general knowledge capabilities. These findings empirically confirm that demographic bias processing and model capabilities operate on dissociable circuits, establishing the methodological foundations for transitioning from blind zeroing toward directional behavior modulation.

  • 3 authors
·
Jul 29 3

Surprising gender biases in GPT

We present seven experiments exploring gender biases in GPT. Initially, GPT was asked to generate demographics of a potential writer of twenty phrases containing feminine stereotypes and twenty with masculine stereotypes. Results show a strong asymmetry, with stereotypically masculine sentences attributed to a female more often than vice versa. For example, the sentence "I love playing fotbal! Im practicing with my cosin Michael" was constantly assigned by ChatGPT to a female writer. This phenomenon likely reflects that while initiatives to integrate women in traditionally masculine roles have gained momentum, the reverse movement remains relatively underdeveloped. Subsequent experiments investigate the same issue in high-stakes moral dilemmas. GPT-4 finds it more appropriate to abuse a man to prevent a nuclear apocalypse than to abuse a woman. This bias extends to other forms of violence central to the gender parity debate (abuse), but not to those less central (torture). Moreover, this bias increases in cases of mixed-sex violence for the greater good: GPT-4 agrees with a woman using violence against a man to prevent a nuclear apocalypse but disagrees with a man using violence against a woman for the same purpose. Finally, these biases are implicit, as they do not emerge when GPT-4 is directly asked to rank moral violations. These results highlight the necessity of carefully managing inclusivity efforts to prevent unintended discrimination.

  • 2 authors
·
Jul 7, 2024

ContextBias: Controlled Evaluation of Bias Persistence Under Context Shift in Text-to-Image Models

Text-to-image models learn associations between concepts - in the case of this paper, people's professions, which we refer to as roles - and visual attributes. These associations can underpin many observed forms of stereotypical bias. A key open question in this area is whether these associations are stable or change when visual representations of people in professional roles are placed in different prompted contexts. We introduce ContextBias, a controlled evaluation framework, and ContextBench, a benchmark spanning 92 roles and 1,656 semantically controlled prompts, designed to isolate the effect of contextual variation on role-linked visual representations. Evaluating four state-of-the-art models on 66,240 generated images, we find that placing a role in a semantically unrelated context does not suppress role-linked attributes; instead, cross-role attribute concentration increases (pooled BI +0.047). Demographic cues, characteristic garments, and role-specific tools remain highly prevalent across context-free, related, and unrelated conditions, and are robust to semantic prompt reformulation. Scene composition and camera framing show the greatest context-sensitivity. These findings reveal a form of stereotypical persistence that remains largely invisible to context-free evaluations, highlighting the need for controlled contextual variation in bias benchmarking. Code and dataset: https://huggingface.co/datasets/shaghayegh/ContextBias , https://github.com/Sina-Emami/ContextBias

Detecting Stereotypes and Anti-stereotypes the Correct Way Using Social Psychological Underpinnings

Stereotypes are known to be highly pernicious, making their detection critically important. However, current research predominantly focuses on detecting and evaluating stereotypical biases in LLMs, leaving the study of stereotypes in its early stages. Many studies have failed to clearly distinguish between stereotypes and stereotypical biases, which has significantly slowed progress in advancing research in this area. Stereotype and anti-stereotype detection is a problem that requires knowledge of society; hence, it is one of the most difficult areas in Responsible AI. This work investigates this task, where we propose a four-tuple definition and provide precise terminology distinguishing stereotype, anti-stereotype, stereotypical bias, and bias, offering valuable insights into their various aspects. In this paper, we propose StereoDetect, a high-quality benchmarking dataset curated for this task by optimally utilizing current datasets such as StereoSet and WinoQueer, involving a manual verification process and the transfer of semantic information. We demonstrate that language models for reasoning with fewer than 10B parameters often get confused when detecting anti-stereotypes. We also demonstrate the critical importance of well-curated datasets by comparing our model with other current models for stereotype detection. The dataset and code is available at https://github.com/KaustubhShejole/StereoDetect.

  • 2 authors
·
Apr 4, 2025

Large Language Models Discriminate Against Speakers of German Dialects

Dialects represent a significant component of human culture and are found across all regions of the world. In Germany, more than 40% of the population speaks a regional dialect (Adler and Hansen, 2022). However, despite cultural importance, individuals speaking dialects often face negative societal stereotypes. We examine whether such stereotypes are mirrored by large language models (LLMs). We draw on the sociolinguistic literature on dialect perception to analyze traits commonly associated with dialect speakers. Based on these traits, we assess the dialect naming bias and dialect usage bias expressed by LLMs in two tasks: an association task and a decision task. To assess a model's dialect usage bias, we construct a novel evaluation corpus that pairs sentences from seven regional German dialects (e.g., Alemannic and Bavarian) with their standard German counterparts. We find that: (1) in the association task, all evaluated LLMs exhibit significant dialect naming and dialect usage bias against German dialect speakers, reflected in negative adjective associations; (2) all models reproduce these dialect naming and dialect usage biases in their decision making; and (3) contrary to prior work showing minimal bias with explicit demographic mentions, we find that explicitly labeling linguistic demographics--German dialect speakers--amplifies bias more than implicit cues like dialect usage.

  • 5 authors
·
Sep 17, 2025 2

FACET: Fairness in Computer Vision Evaluation Benchmark

Computer vision models have known performance disparities across attributes such as gender and skin tone. This means during tasks such as classification and detection, model performance differs for certain classes based on the demographics of the people in the image. These disparities have been shown to exist, but until now there has not been a unified approach to measure these differences for common use-cases of computer vision models. We present a new benchmark named FACET (FAirness in Computer Vision EvaluaTion), a large, publicly available evaluation set of 32k images for some of the most common vision tasks - image classification, object detection and segmentation. For every image in FACET, we hired expert reviewers to manually annotate person-related attributes such as perceived skin tone and hair type, manually draw bounding boxes and label fine-grained person-related classes such as disk jockey or guitarist. In addition, we use FACET to benchmark state-of-the-art vision models and present a deeper understanding of potential performance disparities and challenges across sensitive demographic attributes. With the exhaustive annotations collected, we probe models using single demographics attributes as well as multiple attributes using an intersectional approach (e.g. hair color and perceived skin tone). Our results show that classification, detection, segmentation, and visual grounding models exhibit performance disparities across demographic attributes and intersections of attributes. These harms suggest that not all people represented in datasets receive fair and equitable treatment in these vision tasks. We hope current and future results using our benchmark will contribute to fairer, more robust vision models. FACET is available publicly at https://facet.metademolab.com/

  • 8 authors
·
Aug 31, 2023 2

Social Biases through the Text-to-Image Generation Lens

Text-to-Image (T2I) generation is enabling new applications that support creators, designers, and general end users of productivity software by generating illustrative content with high photorealism starting from a given descriptive text as a prompt. Such models are however trained on massive amounts of web data, which surfaces the peril of potential harmful biases that may leak in the generation process itself. In this paper, we take a multi-dimensional approach to studying and quantifying common social biases as reflected in the generated images, by focusing on how occupations, personality traits, and everyday situations are depicted across representations of (perceived) gender, age, race, and geographical location. Through an extensive set of both automated and human evaluation experiments we present findings for two popular T2I models: DALLE-v2 and Stable Diffusion. Our results reveal that there exist severe occupational biases of neutral prompts majorly excluding groups of people from results for both models. Such biases can get mitigated by increasing the amount of specification in the prompt itself, although the prompting mitigation will not address discrepancies in image quality or other usages of the model or its representations in other scenarios. Further, we observe personality traits being associated with only a limited set of people at the intersection of race, gender, and age. Finally, an analysis of geographical location representations on everyday situations (e.g., park, food, weddings) shows that for most situations, images generated through default location-neutral prompts are closer and more similar to images generated for locations of United States and Germany.

  • 2 authors
·
Mar 30, 2023

Measuring Implicit Bias in Explicitly Unbiased Large Language Models

Large language models (LLMs) can pass explicit social bias tests but still harbor implicit biases, similar to humans who endorse egalitarian beliefs yet exhibit subtle biases. Measuring such implicit biases can be a challenge: as LLMs become increasingly proprietary, it may not be possible to access their embeddings and apply existing bias measures; furthermore, implicit biases are primarily a concern if they affect the actual decisions that these systems make. We address both challenges by introducing two new measures of bias: LLM Implicit Bias, a prompt-based method for revealing implicit bias; and LLM Decision Bias, a strategy to detect subtle discrimination in decision-making tasks. Both measures are based on psychological research: LLM Implicit Bias adapts the Implicit Association Test, widely used to study the automatic associations between concepts held in human minds; and LLM Decision Bias operationalizes psychological results indicating that relative evaluations between two candidates, not absolute evaluations assessing each independently, are more diagnostic of implicit biases. Using these measures, we found pervasive stereotype biases mirroring those in society in 8 value-aligned models across 4 social categories (race, gender, religion, health) in 21 stereotypes (such as race and criminality, race and weapons, gender and science, age and negativity). Our prompt-based LLM Implicit Bias measure correlates with existing language model embedding-based bias methods, but better predicts downstream behaviors measured by LLM Decision Bias. These new prompt-based measures draw from psychology's long history of research into measuring stereotype biases based on purely observable behavior; they expose nuanced biases in proprietary value-aligned LLMs that appear unbiased according to standard benchmarks.

  • 4 authors
·
Feb 6, 2024

Dialect prejudice predicts AI decisions about people's character, employability, and criminality

Hundreds of millions of people now interact with language models, with uses ranging from serving as a writing aid to informing hiring decisions. Yet these language models are known to perpetuate systematic racial prejudices, making their judgments biased in problematic ways about groups like African Americans. While prior research has focused on overt racism in language models, social scientists have argued that racism with a more subtle character has developed over time. It is unknown whether this covert racism manifests in language models. Here, we demonstrate that language models embody covert racism in the form of dialect prejudice: we extend research showing that Americans hold raciolinguistic stereotypes about speakers of African American English and find that language models have the same prejudice, exhibiting covert stereotypes that are more negative than any human stereotypes about African Americans ever experimentally recorded, although closest to the ones from before the civil rights movement. By contrast, the language models' overt stereotypes about African Americans are much more positive. We demonstrate that dialect prejudice has the potential for harmful consequences by asking language models to make hypothetical decisions about people, based only on how they speak. Language models are more likely to suggest that speakers of African American English be assigned less prestigious jobs, be convicted of crimes, and be sentenced to death. Finally, we show that existing methods for alleviating racial bias in language models such as human feedback training do not mitigate the dialect prejudice, but can exacerbate the discrepancy between covert and overt stereotypes, by teaching language models to superficially conceal the racism that they maintain on a deeper level. Our findings have far-reaching implications for the fair and safe employment of language technology.

  • 4 authors
·
Mar 1, 2024

Stable Bias: Analyzing Societal Representations in Diffusion Models

As machine learning-enabled Text-to-Image (TTI) systems are becoming increasingly prevalent and seeing growing adoption as commercial services, characterizing the social biases they exhibit is a necessary first step to lowering their risk of discriminatory outcomes. This evaluation, however, is made more difficult by the synthetic nature of these systems' outputs; since artificial depictions of fictive humans have no inherent gender or ethnicity nor do they belong to socially-constructed groups, we need to look beyond common categorizations of diversity or representation. To address this need, we propose a new method for exploring and quantifying social biases in TTI systems by directly comparing collections of generated images designed to showcase a system's variation across social attributes -- gender and ethnicity -- and target attributes for bias evaluation -- professions and gender-coded adjectives. Our approach allows us to (i) identify specific bias trends through visualization tools, (ii) provide targeted scores to directly compare models in terms of diversity and representation, and (iii) jointly model interdependent social variables to support a multidimensional analysis. We use this approach to analyze over 96,000 images generated by 3 popular TTI systems (DALL-E 2, Stable Diffusion v 1.4 and v 2) and find that all three significantly over-represent the portion of their latent space associated with whiteness and masculinity across target attributes; among the systems studied, DALL-E 2 shows the least diversity, followed by Stable Diffusion v2 then v1.4.

  • 4 authors
·
Mar 20, 2023

Bias Runs Deep: Implicit Reasoning Biases in Persona-Assigned LLMs

Recent works have showcased the ability of LLMs to embody diverse personas in their responses, exemplified by prompts like 'You are Yoda. Explain the Theory of Relativity.' While this ability allows personalization of LLMs and enables human behavior simulation, its effect on LLMs' capabilities remains unclear. To fill this gap, we present the first extensive study of the unintended side-effects of persona assignment on the ability of LLMs to perform basic reasoning tasks. Our study covers 24 reasoning datasets, 4 LLMs, and 19 diverse personas (e.g. an Asian person) spanning 5 socio-demographic groups. Our experiments unveil that LLMs harbor deep rooted bias against various socio-demographics underneath a veneer of fairness. While they overtly reject stereotypes when explicitly asked ('Are Black people less skilled at mathematics?'), they manifest stereotypical and erroneous presumptions when asked to answer questions while adopting a persona. These can be observed as abstentions in responses, e.g., 'As a Black person, I can't answer this question as it requires math knowledge', and generally result in a substantial performance drop. Our experiments with ChatGPT-3.5 show that this bias is ubiquitous - 80% of our personas demonstrate bias; it is significant - some datasets show performance drops of 70%+; and can be especially harmful for certain groups - some personas suffer statistically significant drops on 80%+ of the datasets. Overall, all 4 LLMs exhibit this bias to varying extents, with GPT-4-Turbo showing the least but still a problematic amount of bias (evident in 42% of the personas). Further analysis shows that these persona-induced errors can be hard-to-discern and hard-to-avoid. Our findings serve as a cautionary tale that the practice of assigning personas to LLMs - a trend on the rise - can surface their deep-rooted biases and have unforeseeable and detrimental side-effects.

  • 7 authors
·
Nov 8, 2023

Are Personalized Stochastic Parrots More Dangerous? Evaluating Persona Biases in Dialogue Systems

Recent advancements in Large Language Models empower them to follow freeform instructions, including imitating generic or specific demographic personas in conversations. We define generic personas to represent demographic groups, such as "an Asian person", whereas specific personas may take the form of specific popular Asian names like "Yumi". While the adoption of personas enriches user experiences by making dialogue systems more engaging and approachable, it also casts a shadow of potential risk by exacerbating social biases within model responses, thereby causing societal harm through interactions with users. In this paper, we systematically study "persona biases", which we define to be the sensitivity of dialogue models' harmful behaviors contingent upon the personas they adopt. We categorize persona biases into biases in harmful expression and harmful agreement, and establish a comprehensive evaluation framework to measure persona biases in five aspects: Offensiveness, Toxic Continuation, Regard, Stereotype Agreement, and Toxic Agreement. Additionally, we propose to investigate persona biases by experimenting with UNIVERSALPERSONA, a systematically constructed persona dataset encompassing various types of both generic and specific model personas. Through benchmarking on four different models -- including Blender, ChatGPT, Alpaca, and Vicuna -- our study uncovers significant persona biases in dialogue systems. Our findings also underscore the pressing need to revisit the use of personas in dialogue agents to ensure safe application.

  • 5 authors
·
Oct 8, 2023

GRUFF: LLM Pronoun Fidelity, Reasoning, and Biases in German

Third-person singular pronouns have long been used to study stereotypical biases in language models and to test their abilities to reason about reference. More recently, the interplay between reasoning and bias has been investigated with the task of pronoun fidelity, which assesses models' abilities to correctly reuse a previously-specified pronoun for a discourse entity, independent of other potentially distracting discourse entities mentioned in between. However, such research focuses on English, which is a language with limited grammatical gender and almost no gender agreement. In this paper we contribute a novel, large-scale dataset, GRUFF, to measure pronoun fidelity in German, covering four different gender agreement systems in nouns, and four sets of pronouns. With this dataset, we show that LLMs show strong grammatical agreement for masculine and feminine entities in the absence of explicit context, but not for neopronouns xier and en. Models are generally not robust to distractors, but encoder-only models are more robust in German than in English, reflecting the importance of grammatical gender. Finally, we show that occupational stereotypes in this context are poorly correlated across grammatical cases, and across most models, except ones with closely related architectures. We release all code and data to encourage further work on gender-inclusive language and referential reasoning in German.

  • 3 authors
·
May 27 1

The Factuality Tax of Diversity-Intervened Text-to-Image Generation: Benchmark and Fact-Augmented Intervention

Prompt-based "diversity interventions" are commonly adopted to improve the diversity of Text-to-Image (T2I) models depicting individuals with various racial or gender traits. However, will this strategy result in nonfactual demographic distribution, especially when generating real historical figures? In this work, we propose DemOgraphic FActualIty Representation (DoFaiR), a benchmark to systematically quantify the trade-off between using diversity interventions and preserving demographic factuality in T2I models. DoFaiR consists of 756 meticulously fact-checked test instances to reveal the factuality tax of various diversity prompts through an automated evidence-supported evaluation pipeline. Experiments on DoFaiR unveil that diversity-oriented instructions increase the number of different gender and racial groups in DALLE-3's generations at the cost of historically inaccurate demographic distributions. To resolve this issue, we propose Fact-Augmented Intervention (FAI), which instructs a Large Language Model (LLM) to reflect on verbalized or retrieved factual information about gender and racial compositions of generation subjects in history, and incorporate it into the generation context of T2I models. By orienting model generations using the reflected historical truths, FAI significantly improves the demographic factuality under diversity interventions while preserving diversity.

  • 4 authors
·
Jun 29, 2024

Revealing Fine-Grained Values and Opinions in Large Language Models

Uncovering latent values and opinions in large language models (LLMs) can help identify biases and mitigate potential harm. Recently, this has been approached by presenting LLMs with survey questions and quantifying their stances towards morally and politically charged statements. However, the stances generated by LLMs can vary greatly depending on how they are prompted, and there are many ways to argue for or against a given position. In this work, we propose to address this by analysing a large and robust dataset of 156k LLM responses to the 62 propositions of the Political Compass Test (PCT) generated by 6 LLMs using 420 prompt variations. We perform coarse-grained analysis of their generated stances and fine-grained analysis of the plain text justifications for those stances. For fine-grained analysis, we propose to identify tropes in the responses: semantically similar phrases that are recurrent and consistent across different prompts, revealing patterns in the text that a given LLM is prone to produce. We find that demographic features added to prompts significantly affect outcomes on the PCT, reflecting bias, as well as disparities between the results of tests when eliciting closed-form vs. open domain responses. Additionally, patterns in the plain text rationales via tropes show that similar justifications are repeatedly generated across models and prompts even with disparate stances.

  • 6 authors
·
Jun 27, 2024 1

Cultural Counterfactuals: Evaluating Cultural Biases in Large Vision-Language Models with Counterfactual Examples

Large Vision-Language Models (LVLMs) have grown increasingly powerful in recent years, but can also exhibit harmful biases. Prior studies investigating such biases have primarily focused on demographic traits related to the visual characteristics of a person depicted in an image, such as their race or gender. This has left biases related to cultural differences (e.g., religion, socioeconomic status), which cannot be readily discerned from an individual's appearance alone, relatively understudied. A key challenge in measuring cultural biases is that determining which group an individual belongs to often depends upon cultural context cues in images, and datasets annotated with cultural context cues are lacking. To address this gap, we introduce Cultural Counterfactuals: a high-quality synthetic dataset containing nearly 60k counterfactual images for measuring cultural biases related to religion, nationality, and socioeconomic status. To ensure that cultural contexts are accurately depicted, we generate our dataset using an image-editing model to place people of different demographics into real cultural context images. This enables the construction of counterfactual image sets which depict the same person in multiple different contexts, allowing for precise measurement of the impact that cultural context differences have on LVLM outputs. We demonstrate the utility of Cultural Counterfactuals for quantifying cultural biases in popular LVLMs.

  • 3 authors
·
Mar 1

How Are LLMs Mitigating Stereotyping Harms? Learning from Search Engine Studies

With the widespread availability of LLMs since the release of ChatGPT and increased public scrutiny, commercial model development appears to have focused their efforts on 'safety' training concerning legal liabilities at the expense of social impact evaluation. This mimics a similar trend which we could observe for search engine autocompletion some years prior. We draw on scholarship from NLP and search engine auditing and present a novel evaluation task in the style of autocompletion prompts to assess stereotyping in LLMs. We assess LLMs by using four metrics, namely refusal rates, toxicity, sentiment and regard, with and without safety system prompts. Our findings indicate an improvement to stereotyping outputs with the system prompt, but overall a lack of attention by LLMs under study to certain harms classified as toxic, particularly for prompts about peoples/ethnicities and sexual orientation. Mentions of intersectional identities trigger a disproportionate amount of stereotyping. Finally, we discuss the implications of these findings about stereotyping harms in light of the coming intermingling of LLMs and search and the choice of stereotyping mitigation policy to adopt. We address model builders, academics, NLP practitioners and policy makers, calling for accountability and awareness concerning stereotyping harms, be it for training data curation, leader board design and usage, or social impact measurement.

  • 2 authors
·
Jul 16, 2024